The “Pottery Barn Principle” has tremedous informal influence in the on-going debate about what to do in Iraq. The quick summary is incredibly evocative: “you broke it, you bought it” applies in international affairs, just as it does at Pottery Barn and other stores. So the U.S. “owns” the Iraq problem and can’t leave until stability and happiness return to the land.
Of course, the principle is rarely enforced at stores like Pottery Barn. Nice stores understand in advance that they have fragile displays, with glasses stacked in precarious poses to make them look nice for potential customers. So the owners and managers expect some glasses to break from time to time. And the stores focus on making the unfortunate customer who accidentally bumps into the wine glass display while backing away to get a different perspective on the beautiful $800 console table feel comfortable enough to come back to the store — or perhaps even to buy the console table that very day. Other customers don’t turn and stare and clap and otherwise humiliate the unfortunate, clumsy person, as they would do in a high school cafeteria. Nice stores are much more grown up and understanding.
Yet the analogy still holds strange power in the foreign policy debate. Many Americans really have a deep streak of responsibility. The U.S. “owes” something to Cambodia, to Guatemala, to the Philippines. As a country, we don’t always act on our guilt, but sometimes we do, and there’s a deep reservoir of support that prioritizes efforts to improve the lives of people that the U.S. had something to do with harming over efforts simply to help people. Many Americans want to do good in the world, and that matters; the impulse to do good tinged with the guilt of having done ill in the past matters even more.
But how much sense does that make? Even in the moral framework, I think it’s tough to make the case for the pottery barn principle. (more…)