Tara D. Sonenshine is the US Under Secretary of State for Public Diplomacy and Public Affairs and a former PSA Board Member. This article originally appeared in National Geographic.
The War on Tusks
Tusks up–in some parts of the world that means good luck; a saying full of irony considering the unfortunate plight of elephants today. Depending on your culture, elephants also convey strength, power, wisdom and patience. Whether in India, Africa or other lands, they are important and meaningful—and today they are receiving the global attention they deserve.
This month President Obama issued an executive order targeting the illegal trafficking of elephant tusks (and those of rhino horns and other products) promising a $10 million effort and a national presidential task force to increase anti-poaching efforts. Building on what former Secretary of State Hillary Clinton began in 2012 as a global crackdown on illicit trade of wildlife, the President vowed to rein in the growing black market for illegal animal products, which experts estimate has reached an annual business of 7-10 billion dollars.
The threat posed by this lucrative trade is not only environmental. It is a security and counterterrorism issue for the United States and many other countries. There is mounting evidence of links between wildlife crime syndicates and terror groups, with traffickers bankrolling rebels and their militias, conducting military-style assaults on elephants and terrorists funding their violent agenda through the burgeoning market for luxury goods, religious articles, carvings and medicines.
The White House action came as new scientific research opens major possibilities for determining the age of elephant tusks—a key part of the poaching puzzle. Reported by theProceedings of the National Academies of Science, the research on tracking the age of ivory uses atmospheric nuclear weapons testing residue from the 1950s and 1960s to connect the dots on the age of elephant tusks. In what is akin to the DNA breakthrough on crime solving, this new research could help law enforcement and other agencies determine when the killing of an elephants occurred—a tool in citing violations of the 1989 ban on African elephant killing for tusks. The mere fact that carbon footprints from radiation from nuclear testing can be linking to elephant footprints is an astonishing scientific leap that will also help in tracking the numbers of traffickers since estimates of poaching comes from examining elephant carcasses.
The world is waking up to the plain fact that we are losing elephants fast. National Geographic’s 2012 cover story on “Blood Ivory” detailed a decade of poaching that hit a high in 2011, having the greatest impact in the central Africa region. According to experts at Columbia University, we have only 400,000 elephants left in the wild. 30,000 elephants are killed each year. A public education awareness campaign must be waged worldwide to target the demand side of the elephant equation. Consumers have to understand that ivory comes from a dead elephant’s tusk and that without an end to the purchase of these products, we simply cannot win the war on trafficking. Media campaigns like those spearheaded by National Geographic, WildAid, the World Wildlife Federation and hundreds of other conservation groups are critical. The involvement of Hollywood figures like Jackie Chan have helped the wildlife trafficking issue to gain traction as has the work of athletes like Yao Ming.
In the end, this war will be won through changing hearts and minds—or in other words, public diplomacy. We need education to reinforce the principle that killing animals is not cool and that the crime of poaching will lead to serious consequences.Whether it is good luck, wisdom or patience, elephants are vital to our planet and must stay front and center in the global mindset until their slaughter is stopped.